ABOUT US
Vida…is life offers a range of affordable, innovative and quality hair care products containing natural oil extracts that leaves one’s hair looking and feeling healthy. A local hair care brand, focusing on a healthy scalp and a healthy head of hair, ensuring your scalp and hair is nourished and moisturised. Supporting natural hair growth, thickening of hair, reducing irritability and defining your natural curl pattern.
From natural hair, styled, dreadlocks, braiding, wigs and weaves, to highlights and relaxers. Vida is life truly does it all.
Vida takes care of hair while you take care of life. Giving you confidence to go about your day!
Vida…is life was founded by John Knight in 2009.
In 2014, after a successful launch in Angola, John decided to launch Vida…is Life into the South African FMCG market. Where the product lines have expanded greatly from the relaxer systems to dreadlock and colour systems, as well as treatments and maintenance products.
Vida has become well known for its Moulding Gel, Sprays, Treatments, Hair Growth products, Hair Serum and Hair Colours. With new ranges that are perfect curls kinks and coils as well as a new launch coming in August focusing on styling.
The brand is for the whole family focusing on increasing the health of the scalp, thus creating a healthier head of hair.
Cruelty Free . Locally made . Proudly South Africa . Top ingredients
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